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| Direct mail publication in Boston, MA Metrowest area | phone: 781-652-8822 |
TestimonialsCartridge World owner Bob Sun and Manager George Markward, both reported that they are very pleased with their ad in The Shoppers. They get tons of coupons back from The Shoppers. "It works great for us" they said. "When we first started, we were advertising in various publications and, after spending a lot of money, didn’t seem to get any results or business. They just weren’t reaching our audience. We found out about The Shoppers, and decided to try it. The response has been amazing! We are getting 3-4 new customers a week. Most of our business is working with the older population, and The Shoppers is reaching them. By being delivered directly to their house every month, and they read it and see our ad. We are thrilled with our campaign in the The Shoppers…" Margarget "I just wanted to say the response has been pretty amazing, we had over 25 coupons redeemed, that's a pretty good redemption in just 4 days. What surprised me is that several people have said, essentially, they're more likely to "flip" through The Shopper than other news publications these days!" Mike Buglio "Every time The Shoppers comes out we know it, the phones are lighting up. All of sudden we are getting calls. People are responding because they see our ad. We are getting branding recognition too. Distribution with The Shoppers is huge; it really maps out a good circumference of area. It is amazing. The ads in the Shoppers really pop out and people are looking to see what is going on in their community." "I have a coupon; call it "make your own sale". Because of the recession, people seem to come in directly after the publication hits. I know when the Shoppers comes out. My customers have come to expect it. Advertising can be costly, but I like it. I've been advertising monthly in the Shoppers for over 15 years. It's one of the few places that I advertise in." Carolyn Levosky, Owner "I can tell when the Shoppers comes out because we get a lot of the coupons back. We have been running a coupon monthly in the Shoppers for over 13 years." Dom Kridaratikorn, Owner “It was hard for us to find a media outlet that took in our area of coverage, which is between Lexington and Arlington. In the past, we would have to go through two town papers to do that and it was expensive. We found that The Shopper allowed us to cover five towns and is a lot less expense. The coupons work extremely well. We get about 200 coupons in a month. We bar code them and scan them in to keep track. We keep track to see the sale amount, which is always more and the response is overwhelming. We have been doing advertising in The Shoppers for many years, and it’s a real winner. "In my mind I like coupons, but everyone puts out circulars that are all the same and they are just fighting each other. And now they all have a particular time frame and it seems to be shrinking. It’s now 5-7 days expiration whereas with The Shoppers it’s a full month. This allows the customer to make their own sale on whatever they are buying and so everyone has a shot at it, not just for a particular product in the circular.” "The Shoppers targets everyone in all local towns in my area, which no other advertising vehicle does. They support my business in so many ways, keeping my pricing down, helping with design ideas, doing feature business spotlight articles about my salon which puts a more personable touch to my advertising campaign. The style of the publication is more like a magazine and because it is monthy, people tend to hang on to it longer. I get comments from customers that they like my advertisements. The exposure I am getting with my campaign in The Shoppers is doing really great!" If you have a testimonial you would like to share, we would love to hear from you! Please contact us with your stories!
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